Our Brands. Your Adventure.
At Covation, we don’t just build bikes—we build the tools for freedom, fun, and the great outdoors. Our family of brands empowers everyone from weekend explorers to elite riders to live life in motion. Whether it’s a child’s first Huffy®, a gravel epic on a Niner®, or a city commute on a Buzz® e-bike, our products fuel moments that matter. From trails to sidewalks, parks to backroads, Covation brands are made for the ride—and the lifestyle that comes with it.
Huffy BIKES
America’s Most Recognized Bicycle Brand
Huffy is the cornerstone of Covation’s outdoor lifestyle portfolio—and one of the most trusted and recognized names in cycling. With roots dating back to 1892, Huffy has become synonymous with family biking in North America. One in three Americans rode a Huffy as their first bicycle, making the brand a powerful entry point for lifelong customer relationships.
As of 2024, Huffy holds a commanding 45% share of the U.S. mass-market bicycle segment, up from 33% just two years prior. In Q4 2024 alone, Huffy accounted for 54% of all mass-market bicycle units sold. Its unmatched presence in Walmart, Sam’s Club, and other major retailers has made it a dominant force in both unit volume and brand awareness—with 84% brand recognition across North America, the highest in the industry.
Huffy’s success is built on scalable innovation, vertically integrated manufacturing, and licensed partnerships with leading entertainment brands including Disney, Marvel, and Tonka. These collaborations enable the brand to consistently launch fresh, high-demand products that resonate with children, parents, and casual riders alike. Huffy is not just a legacy brand—it’s an agile, modern platform for revenue generation and omnichannel growth.
Huffy’s proven track record, category leadership, and deep retail integration make it a cornerstone growth engine within Covation. The brand represents a rare combination of heritage, market dominance, and forward momentum in a sector poised for continued global demand.
NINER BIKES
Performance, Prestige, and Trailblazing Innovation
Niner Bikes is Covation’s flagship premium performance brand—known worldwide for pioneering design, off-road excellence, and deep credibility within the mountain and gravel cycling communities. Founded in 2005, Niner helped ignite the 29” mountain bike revolution and has remained a benchmark for innovation and rider-centric engineering ever since.
Positioned at the high end of the market, Niner commands strong margins and attracts a discerning global customer base of elite cyclists, outdoor enthusiasts, and serious weekend riders. The brand’s product line spans mountain, gravel, and adventure bikes—culminating in standout models like the award-winning MCR 9 RDO, the world’s first full-suspension gravel bike. With its patented CVA suspension, carbon frame technologies, and progressive geometry, Niner is more than a bike brand—it’s a product platform that embodies high performance.
Niner’s robust dealer network and specialty retail presence in North America, Europe, and Asia enables a premium, service-driven customer experience. It also plays a key role in Covation’s innovation pipeline—serving as a testbed for new materials (such as Allite® Super Magnesium) and performance features that can be scaled across the portfolio.
As gravel and off-road cycling continue to surge globally, Niner is ideally positioned to capture share from both traditional competitors and emerging lifestyle-focused entrants. This prestigious brand doubles as a growth-ready platform operating at the intersection of outdoor lifestyle, engineering excellence, and market expansion.
Visit: Niner Bikes
BATCH BICYCLES
Smart Simplicity for the Everyday Rider
Batch Bicycles was created with one purpose: to make cycling simpler, more accessible, and more enjoyable for everyday riders. Designed for those who ride a few times a month—or every day—Batch strikes a smart balance between quality, price, and ease of use. Every model comes ready to ride with solid components, thoughtful design, and zero intimidation.
Positioned squarely in the mid-tier market, Batch offers a full range of bikes priced from $400 to $2,500. It’s a natural fit for independent bike dealers looking to serve casual cyclists who want professional service without the high-end complexity. For riders, it’s everything they need—nothing they don’t.
Beyond its clean product lineup, Batch is Covation’s channel-forward brand—leading the charge on DTC, e-commerce, and emerging retail strategies. It’s agile by design, with streamlined operations and flexible go-to-market capabilities. The brand’s recent expansion into China with gravel models and branded stores showcases its potential in fast-moving global markets.
Batch brings strategic depth to Covation’s portfolio—a scalable platform with broad appeal, modern distribution, and plenty of room to grow.
Visit: Batch Bicycles
BUZZ BICYCLES
Powering Everyday Motion
Buzz was built to meet the moment. As cities rethink mobility and more people seek smart, sustainable ways to move, Buzz delivers electric bikes that are approachable, stylish, and ready to ride. Every Buzz model is designed to make e-biking effortless—no steep learning curves, no overpriced tech, just a confident boost to everyday journeys.
Launched in 2019, Buzz fills a critical space between budget e-bikes and premium alternatives. Priced from $800 to $2,000, it’s engineered for quality and comfort, featuring thoughtful details like step-through frames, integrated batteries, and cargo-ready designs. Whether it’s a daily commute, a trip to the farmers market, or a weekend ride with friends, Buzz makes electric mobility feel natural.
The brand plays a pivotal role in Covation’s omni-channel strategy, with strong traction in both direct-to-consumer and mass retail environments. Buzz products are designed for easy assembly and shipment, allowing for efficient scaling across digital and brick-and-mortar channels alike.
Buzz isn’t just an e-bike brand—it’s Covation’s answer to the fast-growing intersection of convenience, clean energy, and outdoor living. It’s where utility meets joy, and it’s only gaining speed.
Visit: Buzz Bicycles
VAAST BIKES
Engineering for the Bold
VAAST Bikes exists for riders who demand more—from their gear, their ride, and the world around them. Every bike is purpose-built from the ground up, combining bold design, next-gen materials, and an unapologetically adventurous spirit. Launched at Eurobike in 2019, VAAST is the first and only brand to build a lineup using Allite® Super Magnesium™, a proprietary alloy that’s lighter than aluminum and stronger than carbon in key stress zones.
From gravel epics to city commutes, VAAST bikes offer category-defying performance, clean aesthetics, and integrated technology. The flagship E/1 urban e-bike blends patented suspension, integrated racks, and sleek battery architecture—proving that utility doesn’t have to compromise on design. Across the lineup, VAAST appeals to progressive riders who care as much about sustainability and craftsmanship as they do about speed and handling.
VAAST also embodies Covation’s commitment to materials innovation and product differentiation. It stands at the intersection of mobility and engineering—where breakthrough alloys, ride quality, and environmental responsibility converge. This is not a me-too bike brand; it’s a statement for riders who lead from the front.
As the line between transportation and recreation continues to blur, VAAST is uniquely positioned to capture momentum in the high-performance, high-design cycling space.
Visit: Vaast Bicycles
ALLITE, INC.
The Power of Lightweight Precision
Allite, Inc. is Covation’s advanced materials arm and the exclusive developer of Allite® Super Magnesium™—a proprietary alloy that’s redefining what’s possible in lightweight performance. Stronger than aluminum, lighter than titanium, and highly recyclable, Super Magnesium delivers unmatched strength-to-weight ratios with exceptional shock absorption and heat dissipation.
Originally developed for aerospace and defense applications, Allite’s technology now supports high-performance products in cycling, e-mobility, automotive, sporting goods, and beyond. Its breakthrough magnesium alloys have been used in everything from VAAST bike frames to Twelve™ wheelsets, helping create products that are lighter, faster, and more efficient.
More than a materials company, Allite is a strategic innovation platform. It enables Covation to control core technologies at the material level—giving its brands proprietary differentiation and performance advantages in increasingly competitive markets. The division’s R&D partnerships with universities, OEMs, and think tanks fuel continuous exploration into structural applications and sustainability improvements.
With a dedicated factory and testing lab in Jiangsu, China, Allite combines high-volume manufacturing capabilities with a relentless focus on quality and precision. It not only powers Covation’s most advanced products—it opens doors across industries seeking lighter, stronger, smarter solutions.
Visit: Allite, Inc