Global Reach. Generations of Trust. A Future in Motion.
Covation is a global outdoor lifestyle company built on 130+ years of riding, designing, and delivering innovative wheeled products to millions of people around the world. Our portfolio includes some of the most recognized and trusted names in cycling—Huffy®, Niner®, VAAST®, Batch®, Buzz®, and Green Machine®—as well as Allite®, a leader in advanced materials. Together, these brands fuel movement, adventure, and connection across more than 50 countries and every kind of rider.
A Legacy That Started in 1892
Our story begins in Dayton, Ohio, when the Davis Sewing Machine Company manufactured its first bicycle in 1892—launching what would become Huffy, one of the most iconic brands in American cycling history. From the invention of the training wheel in 1949 to partnerships with Disney® and Walmart® spanning decades, our heritage is one of innovation, accessibility, and scale.
Over the years, Covation has evolved into a vertically integrated powerhouse that pairs product excellence with global agility. We’ve grown from a beloved bike brand into a diversified outdoor lifestyle platform with deep manufacturing capabilities and a culture of forward thinking.
As of 2024, Huffy holds a commanding 45% share of the U.S. mass-market bicycle segment, up from 33% just two years prior. In Q4 2024 alone, Huffy accounted for 54% of all mass-market bicycle units sold. Its unmatched presence in Walmart, Sam’s Club, and other major retailers has made it a dominant force in both unit volume and brand awareness—with 84% brand recognition across North America, the highest in the industry.
Huffy’s success is built on scalable innovation, vertically integrated manufacturing, and licensed partnerships with leading entertainment brands including Disney, Marvel, and Tonka. These collaborations enable the brand to consistently launch fresh, high-demand products that resonate with children, parents, and casual riders alike. Huffy is not just a legacy brand—it’s an agile, modern platform for revenue generation and omnichannel growth.
Huffy’s proven track record, category leadership, and deep retail integration make it a cornerstone growth engine within Covation. The company represents a rare combination of heritage, market dominance, and forward momentum in a sector poised for continued global demand.
A Global Footprint with Local Impact
Today, Covation operates across North America, Asia, and Europe, with strategic offices, distribution centers, and manufacturing facilities in the U.S., Mexico, Canada, China, Cambodia, Vietnam, and the Netherlands. This global network enables us to meet the needs of diverse markets while maintaining speed, quality, and cost efficiency at scale.
Our in-house manufacturing division, FuturuX, supports over 6 million units annually, using traditional assembly lines and pioneering Micro-Cell Manufacturing, which allows for high-speed, multi-model production with short lead times. Facilities feature automated robotic welding, advanced testing labs, and vertically integrated processes from frame-building to packaging.
With headquarters in Hong Kong and regional hubs in Ohio, Ningbo, and Fort Collins, we operate with the global perspective and operational control needed to adapt quickly, innovate constantly, and lead with confidence.
Forward Momentum
As we look ahead, Covation remains committed to expanding access to outdoor movement, driving innovation through materials and design, and creating products that reflect how people live, move, and connect today. Our global team is united by a shared purpose: to reimagine what’s possible on wheels—and deliver it to the world.