Headquartered in Hong Kong, Covation’s global footprint includes key operations in the Asia Pacific market including manufacturing, product design, and sales.
FuturuX Global operates bike design and manufacturing facilities in Ningbo and Jurong. Operations include a Hong Kong sales hub for outdoor brands including Huffy, Niner Bikes, Batch Bicycles, VAAST Bikes, Royce Union, and Buzz E-Bikes. Allite, Inc., the company’s material sciences business is headquartered in Hong Kong and has a factory in Jurong. In addition to these businesses, Asia Pacific DTC teams are located in Shenzhen and Hong Kong.
The Asia Pacific business builds on more than 125 years of industry-leading innovation and is a key growth region for the organization. Existing markets of Australia, New Zealand, Japan, Hong Kong, Singapore, and Korea are being expanded. Hong Kong is an emerging cycling market and is a key focus for expansion. Biking worldwide has seen record growth over the past year, and we are committed to creating a great experience for our retailer partners and consumers within the Hong Kong and Asian markets.
Covation has significant operations in North America and is the largest market in terms of sales. Regional operations are managed out of our Dayton, Ohio, Mexico City, and Toronto offices.
The Huffy brand has operated out of Dayton for over 125 years. Today, Dayton operations include product development, sales, and traditional support functions. The US market is further supported by sales offices in Fort Collins, Colorado and Bentonville, Arkansas. US distribution is supported by warehouses in San Pedro, California and Savannah, Georgia. Canadian operations are based in Toronto with sales and third-party distribution. The Latin America markets are supported by our team in Mexico City with sales and third-party distribution.
With more than 125 years of industry-leading innovation, we are driven by the continuous pursuit to provide the best products possible and make a positive impact in the communities where we live and work. Our diverse, global team of motivated, problem-solving people enable our brands to connect and our products to delight our users every day.
Covation’s global footprint includes the European market with the regional headquarters based in Bedfordshire near London. This office serves as the sales hub for outdoor bicycle brands Huffy, VAAST Bikes, Royce Union, and Buzz E-Bikes. This office is supported by representation in Remscheid, Germany and ‘s-Heerenberg, the Netherlands.
The company’s global manufacturing base is well placed to support the supply of bikes to both the UK and broader European markets. Distribution is supported by our third-party logistics warehouse in the Netherlands.
The European division will build on the more than 125 years of industry-leading innovation and will support the company’s continuous efforts to provide quality products and a positive impact in communities where we live and work. Beginning in 2022, this team will leverage Disney licenses and launch a broad assortment of E-bikes to capture the most mature E-bike market.
