Lifestyle Mobility Brands with Distinct Roles
Everyday Freedom
For Everyone
Huffy
Built for the Joy of Riding Your Way
Huffy is our flagship mass-market omnichannel brand and one of the longest-standing bicycle brands in the United States. It brings more freedom, confidence, and fun to everyday life, inviting people to choose outside, come together, and discover what a bike can make possible.
- Bicycle-making heritage dating back to 1892; Huffy brand introduced in 1949.
- One in three Americans’ first bicycle has been a Huffy, and more than 200 million Huffy bicycles have been sold since 1892.
- In 2025, Huffy ranked second globally among lifestyle mobility brands and was the #1 bicycle brand in the United States by retail sales volume, with approximately 84% brand recognition (CIC Report).
- Welcoming casual riders, families, and children with a focus on safety, accessibility, and value, so more people can ride on their own terms.
- Spanning conventional adult, youth, and kids’ bicycles, e-mobility products, and other wheeled goods at accessible price points, Huffy opens up more ways to move, play, and explore.
Batch
A step up. Within reach.
Batch bridges everyday affordability and premium cycling. Its adult and children’s bicycles and e-bikes are developed for riders looking for capable components, thoughtful design, and accessible performance.
Batch draws on Covation’s purchasing scale, manufacturing capabilities, and materials expertise. Selected products incorporate Allite Super Magnesium through a strategic supply relationship, bringing new material possibilities into the range.
Capable components
Accessible performance
Bringing Familiar Stories Into Motion
Licensing relationships connect entertainment properties with bicycles and wheeled play. Covation combines product design, manufacturing, and distribution experience to develop products for licensed programs.
Our long-standing relationship with Disney began in 1997. It is part of a broader approach to connecting licensed properties with products for children and families.