Our Mission
We connect brands, innovation, and global capabilities to make lifestyle mobility more accessible, create opportunities for our partners, and build long-term value responsibly.
What Guides Us
Access
Make movement and wheeled recreation approachable across ages and abilities.
Innovation
Resilience
Responsibility
Our Milestones
Our bicycle-making heritage began in Dayton, Ohio. Today, that foundation supports a global lifestyle mobility business connecting established brands with innovation, manufacturing, and market reach.
1892
Our bicycle-making heritage begins
Bicycle production begins in Dayton, Ohio.
1949
Huffy takes its name
The Huffy brand and Huffy Convertible Bicycle are introduced.
1979
A milestone in American cycling
The 30 millionth Huffy bicycle is donated to the Smithsonian Institution.
1997
A licensing relationship begins
The business begins its long-standing licensing relationship with Disney.
2012–2017
Manufacturing expands
Proprietary manufacturing plants and systems are established in Mainland China.
2016
Simpler assembly arrives
EZ Build introduces a tool-less approach to bicycle assembly.
2023–2025
A broader production footprint
Manufacturing expands into Cambodia and Vietnam.
2025
Design recognition for Batch
The Batch R2 Smart Road Bicycle receives a Red Dot Design Concept Award.
Recent Awards & Recognition
2026
American Package Design Awards
Huffy GRM packaging
2025
Red Dot Design Concept Award
Batch R2 Smart Road Bicycle
2025
Outdoor Toy Awards
Huffy Marvel Spidey and His Amazing Friends Electric Scooter: Preschool Play Category Winner
2025
Outdoor Toy Awards
Huffy Disney Frozen Ice Cream Kart: Highly Commended