Our Leadership

Global Experience.
Shared Ambition.

Covation’s leadership team brings together experience in consumer brands, manufacturing, sourcing, and global retail partnerships. Its focus is connecting strategy with execution across our lifestyle mobility business.
Bailey Liu
Chairman and Co-CEO | Ningbo, China
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Alex Lam
Vice Chairman | Hong Kong
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Bruno Maier​
Bruno Maier
Co-CEO | Dayton, OH
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Aaron Au
Group CFO | Hong Kong
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Nicola Teo
Group General Counsel | Hong Kong
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The Vision to Transform. The Experience to Deliver.

Under this leadership, Covation has transitioned from a manufacturing-focused business into a global branded consumer platform with vertically integrated operations and diversified channels.

Strategic Vision & Execution

Experience in scaling global consumer platforms, executing acquisitions, and integrating cross-border operations.

Industry Expertise

Decades of hands-on experience across manufacturing, sourcing, brand management, and retail partnerships.

Operational Discipline

Focus on cost efficiency, supply chain agility, and continuous improvement.