Bailey Liu
Chairman and Co-CEO | Ningbo, China
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Bailey Liu
Chairman and Co-CEO | Ningbo, China
A visionary entrepreneur and the driving force behind Covation’s global expansion, Bailey Liu became 100% owner of Covation—including U.S. operations—in 2019. Under his leadership, the company has accelerated growth through innovation, vertical integration, and global market expansion.
The Vision to Transform. The Experience to Deliver.
Under this leadership, Covation has transitioned from a manufacturing-focused business into a global branded consumer platform with vertically integrated operations and diversified channels.
Strategic Vision & Execution
Experience in scaling global consumer platforms, executing acquisitions, and integrating cross-border operations.
Industry Expertise
Decades of hands-on experience across manufacturing, sourcing, brand management, and retail partnerships.
Operational Discipline
Focus on cost efficiency, supply chain agility, and continuous improvement.