A Global Lifestyle Mobility Company with Connected Capabilities
Covation is a global outdoor recreation and mobility company with a heritage dating back to consumer brands established in 1892. We design, manufacture, market, and distribute bicycles and adjacent wheeled products across life stages, riding occasions, and price points.
Anchored by our flagship Huffy brand and complemented by Batch, we operate a vertically integrated manufacturing platform and an omnichannel distribution network that spans mass retail, specialty, e-commerce, and distributor channels. We ranked second globally in the lifestyle mobility industry by retail sales volume in 2025, and first globally in conventional youth and kids’ bicycles.
Our business is built on category leadership in the most resilient segments of the bicycle market, deep relationships with leading global retailers, and a disciplined approach to innovation, manufacturing, and ESG.
For partners, this creates opportunities across product development, licensing, and market access. For investors, it brings brands, operations, and routes to market together within a connected lifestyle mobility business.
Brand and Consumer Understanding
Products developed for different life stages, occasions, and price points.
Integrated Operations
Design, engineering, and manufacturing connected across teams and locations.
Multiple Routes to Market
Mass retail, independent bicycle dealers, online marketplaces, direct-to-consumer sales, and distributors.
From product idea to market presence.
Innovation at Scale
Covation is a scaled, multi-brand platform in the global lifestyle mobility industry, focused on bicycles and adjacent wheeled products.
Business Model
- Owned brands (Huffy and Batch) plus a differentiated licensed IP portfolio
- Vertically integrated manufacturing across Mainland China, Cambodia, and Vietnam
- Global sales and distribution through mass retailers, independent bicycle dealers, online marketplaces & DTC, and distributors
- Integrated R&D and engineering centers in the United States and Mainland China
Covation’s scale, brand equity, and manufacturing platform position the company to capture long-term growth in mass-market and entry-level premium bicycles, e‑mobility, and adjacent outdoor lifestyle categories.
Market Stats
globally in lifestyle mobility by retail sales volume (2025)
Our Global Footprint
Distribution across more than 50 countries and regions.
Design and Engineering
Miamisburg, Ohio, United States
Ningbo, Mainland China
Manufacturing
Mainland China, including Ningbo and Jiangsu
Cambodia
Vietnam
Commercial and Distribution Network
U.S. offices and warehousing, including California and Georgia
Regional offices in Canada, Mexico, and the United Kingdom